Kickstarter campaigns featuring bags, backpacks, luggage, and packing systems.
So it takes genius marketing to stand out from the crowd.
Hello, Använda. A Great F*cking Bag.
Anvanda's 2 and a half minute intro video is inspired, simultaneously making fun of the backpack invasion and differentiating themselves from other products with the inspired use of humor and profanity.
Their copy follows in sync with their video and is hilarious.
Study the whole thing.