Wednesday, March 7, 2012

Web Secret #196: Disruptive Technology

We are living in an era of disruptive technology.

"A disruptive technology... is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network... displacing an earlier technology."

The term was coined by Clayton M. Christensen in his 1995 article "Disruptive Technologies: Catching the Wave."

The classic example is the Ford Model T.

"...the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford Model T in 1908. The mass-produced automobile was a disruptive innovation, because it changed the transportation market. The automobile, by itself, was not."

What's it to you?

Well, when Mr. Christensen wrote his article, the thinking was that disruptive technology would take a few years, maybe even decades to, well, disrupt.

But in the 21st century, that is no longer the case, is it?

Disruptive technology can happen in a few months, possibly even faster.

Fasten your seat belts, it's going to be a bumpy ride...

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