Wednesday, November 19, 2014

Web Secret #337: Things I don't do anymore

A few months ago, I read an article written by a man who bragged about the fact that, thanks to smart phones, tablets, and other similar innovations, he no longer used pens - for anything. I believe he even said his home was "pen free."

I got irrationally upset. The mere idea that pens could disappear from the face of the Earth was distressing. Fortunately, I remembered a post I had written in 2011, which cited: "there is no species of technology that have ever gone globally extinct on this planet."

You see, I am a walking contradiction. I love technology, but I am obsessed with pens, and mechanical watches. I have eyed the soon-to-be-available Apple Watch with extreme concern and suspicion.

I still like to do the NY Times crossword puzzle in the paper - with a fountain pen.

No matter what, I rely on the fact, that each morning will find me sitting at a table, pen uncapped, attacking that day's puzzle. I don't ever want to lose that.

But I have to admit, there are many things I not only don't do anymore, but I will never, ever, do again. An infographic reminded me that:

I no longer advertise in newspapers - I use Craig's List

I no longer call a travel agent - I use Kayak

I no longer buy tickets for events over the phone - I visit StubHub

I no longer need a pay phone - I carry a device that allows me to communicate instantly

I no longer print photos - I store them in Dropbox

I no longer own a dictionary - I visit dictionary.com

I no longer watch TV shows at the time they are shown - I stream them at my convenience on Netflix or Hulu

I no longer remember phone numbers - I find someone's name on my smart phone's contact list and I press it to dial their number.

What do you no longer do?

Wednesday, November 12, 2014

Web Secret #336: The long view

Sometime during the summer, my 20 year old son tried to tell me that "driverless cars are going to change the world."

I didn't pay close attention to what he was saying because:

a. I hadn't had my morning espresso and was somewhat comatose.
b. He is prone to making these kinds of sweeping statements.
c. Driverless cars, like colonizing Mars, seemed like something that was happening way down the pike, and therefore was completely irrelevant to my current, everyday life.

Well Eric, I owe you an apology.

You were right. Driverless cars are not happening in the distant future - they will enter our lives as early as 5-7 year from now. Even more conservative estimates predict driverless cars could go mainstream in about 10 to 15 years. But before that happens, something truly disruptive is already transforming our lives.

Let me explain.

For those of you not living in an urban area, Über is an app that allows you to get a taxi, private car or rideshare from your mobile phone.

Convenient, but nothing special, right?

In June of 2014, the Wall Street Journal announced that Über had been valued at $18.2 billion.

Huh???!!!

What did I miss?

In an article for The Information, (a publication for professionals who want the inside scoop on tech news/trends,) Sam Lessin wrote "The Über Effect on the Property Market," noting:

"Real estate is one of the few industries in the world that’s bigger than transportation. But in the coming decades, companies like Über...eventually super-charged by self-driving cars - are likely to change living patterns and upend property markets in ways that we’ve only begun to understand.

The most interesting thing to me is that the shift is already beginning to happen in some urban areas, and I expect that residential and commercial real estate values are going to start adjusting much faster than people expect.
"

Ironically, I am a poster child for the above. In mid-2012, I relocated to Long Island City (aka LIC,) a Queens neighborhood which used to be a warehouse and factory area. I cheerfully moved into a beautiful, loft apartment with epic views of the Manhattan skyline. My rent was laughable compared to a similar Manhattan space.

Well you do get what you pay for. There was, and still is, very little infrastructure in LIC. You have to drive to get to a nearby supermarket or drugstore. I started to think that we might have to move somewhere else when our lease was up. But then within a few months of our move, Über expanded into my area, making it possible for all of us to get a car in a matter of minutes. When my children need to come back from late night week-end parties, they know they can get an Über, instead of taking possibly unsafe public transportation.

Eventually, Über will be everywhere. So it doesn't take a prescient genius to realize:

1. People are going to be able to live in areas that were undesirable due to poor infrastructure/transportation. It's already happening.
2. Those undesirable areas, won't be so undesirable anymore, and the property values will go up. It's already happening. Case in point, the rent on my apartment has gone up almost 25% in the two years since I moved here.
3. The automobile industry will be seriously impacted, because you won't need a car - especially in urban areas. Owning a car will become very expensive, perhaps a perk of wealth, much as it was when cars were first invented. This is coming.
4. All of the businesses that are dependent on the automobile will suffer: car insurance, gas stations, car washes, etc. This is coming.
5. This is coming: When the cars drive themselves, people will sit in them with their mobile devices and work. Commuting will be highly productive.

That is why Über is worth over $18 billion.

Change is happening much faster than we think and we all need to take a long view.

Wednesday, November 5, 2014

WebSecret #335: ShrinkSync

I love psychotherapists. I was one.

But most of them are profoundly clueless about marketing their practices. And I say this lovingly.

This is not new. It was that way before the Internet and social media.

It seems that the type of person who is willing to spend hours listening to people share their most wrenching personal issues, is not the same type of person as, say advertising maven Don Draper in Mad Men.

And so, fellow clinicians, that is why my colleague Anita Avedian, along with a team of experts, developed ShrinkSync - the networking app for therapists. The short video below explains it best:


Let's recap: "ShrinkSync is a revolutionary social network created specifically to meet the needs of mental health professionals. Connect with therapists, build your network, grow your practice – ShrinkSync makes it all happen with little to no effort, so you can focus on what you do best: helping your clients."

Well done, ShrinkSync.

Wednesday, October 29, 2014

Web Secret #334: Lynda.com

Quick, you've forgotten how to use Excel, you kind of stretched reality when you told your employer you know Photoshop, you want to start a blog on WordPress but don't have a clue where to start.

Where do you go?

Lynda.com. Lynda is there for you. Actually, Lynda has been there since 1995.

Lynda is NOT free. It costs $25 a month to access any of its 2,800+ courses.

Sure you could try and find a free course on any number of sites. But you get what you pay for - Lynda's courses are professionally taught, with high quality production values.

So when it counts, that's where I go to master a skill.

Thank you, Lynda.

Wednesday, October 22, 2014

Web Secret #333: the Internet in 1993

I have twins born in 1993, and I thought about them when I viewed "A Tour of the Internet in 1993" on the Mental Floss website.

Eric and Nina are only 20 years old, but in terms of technological progress, it's like a hundred years have passed.

This is what the kids will notice while watching the tour:
  • Everything is SLOW. Logging in to the Internet via dial up modem (see minute 1:40) - slow. Ordering a CD (9:30) - so slow that they give up. It's all very slow.
  • What's on the screen - numbers and characters - looks a lot like the gibberish you see on the computers in The Matrix.
  • 3:02 Clinton's inaugural speech. Now we are not talking a video, or even an audio file. It's just an accessed text document.
  • Hardware - the only thing that looks like it does today is the keyboard.
  • 7:30 - NASA has developed video conferencing. But it's not available to the consumer.
  • (17:07) - "Internet talk radio." Exciting? Not.
  • Geeks rule - they are creating the Internet, they use the Internet.
  • Bad nineties outfits - see 19:02
  • Bad nineties hair - see 23:41
  • Canon's latest laptop - clunky at 4lbs - everything that today's sleek laptops are not. Bundled with a printer and costing between $1,600 and $2,000 - or $2,600 and $3,200 in 2014 dollars.
  • Alacrity, (who every heard of them?) introduces a printer that copies and faxes - all for $500, ($820 in 2014.)

So children, take out your 5S model iPhones, and your circa 2012 MacBook Pros. Now look at them.

A moment of appreciation, please.

Wednesday, October 15, 2014

Web Secret #332: Ice Bucket Challenge

What do Bill Gates, Oprah and Matt Lauer have in common?

They all took part in the ALS Ice Bucket Challenge.


The Challenge was an epic viral event that raised millions of dollars for ALS, (amyotrophic lateral sclerosis, commonly known as Lou Gehrig’s disease,) and involved 1.2 million posts on Facebook.
It happened in a matter of weeks.

Like most successful viral videos, it cost the ALS Association zero dollars. The videos did, however, obey the rules I outlined in a previous iWebU post:

1. unexpectedness - this is the lightning in a bottle, something happens in a video that no one would expect.
2. a tastemaker - a person who is famous or influential talks, tweets or otherwise communicates about the video.
3. communities of participation - a large group of the tastemaker's followers tweets or posts the video to their friends and followers.

In case you have been living under a rock, this was the genesis of challenge: Pete Frates, a 29-year-old former college baseball player with ALS, came up with the idea, people make a video of themselves dumping a bucket of ice water on their heads, post it on Facebook, Instagram or other social media sites, and then challenge friends to do the same within 24 hours or donate $100 to ALS. (Many do both.)

Instead of having ice water poured on his head — “ice water and ALS are a bad mix,” he said on his Facebook page — he posted a video of himself bouncing his head to “Ice Ice Baby,” the 1989 hit by Vanilla Ice. He challenged some friends, and the stunt spread quickly through Boston circles, then across the web until a parade of boldfaced names joined in.


Genius, genius, genius.

Now it's your turn.

Wednesday, October 8, 2014

Web Secret #331: Medium.com

I have spent the past 4 months binge watching Mad Men, House of Cards, Orange Is the New Black, and more.

How did I find the time to do this?

I didn't quit my job. Or decrease the amount of time I spend sleeping.

I simply stopped reading. I stopped reading "The New York Times," (except to do the crossword puzzle,) novels or non-fiction of any kind.

I am becoming illiterate. I need help.

Millennials don't angst over this type of problem.

My 20 year old son suggested an antidote: Medium.com.

Medium is a website brought to you by those guys who created Twitter. I'll let them explain it: "Medium is a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends."

For the person with a short attention span, Medium tells you up front how long it will take you to read one of their published stories. For example, a very interesting essay like "How to Know Everyone - a roadmap for professional relationship management" is supposed to take you 11 minutes. Honestly, these days I am mostly reading 2 minute stories.

But I feel less guilty. I read something.

Now for the person attempting to write a story, Medium is, quite frankly, a nightmare.

It has what the experts at Web Sites that Suck call "Mystery Meat Navigation."

As I quickly discovered, Medium's minimalist interface is, well, so minimal that you could spend hours on the site trying to figuring out how to do just about anything.

I dare you to figure out:
  • what Medium is. There is no "About" section. Right this minute I can't even remember how I figured this out. I may never be able to duplicate it again.
  • how to login or create an account. Turns out you click on the "M" in the right hand corner. Intuitive - not.
  • where to write a story. When you go to write a story, there is a helpful title prompt. I typed in a title and then tried to figure out where the field was to write the story. I waited for a sign. I clicked frantically in various empty spaces around my title. I almost gave up. Then I pressed "enter." That's what I was supposed to do. Intuitive? No.
  • how to publish a story. Once I wrote a story, I couldn't immediately figure out how to publish it. It turns out you have to click on a symbol "<" located in the right hand corner of the site to get to a button that says "publish." That's just not OK. How can anyone be expected to think "<" means publish?
  • how to find your story once it's published. So after I clicked publish, I decided to find my story "Blurred Lines - it's not just a song." It had vanished. Turns out you click the "M" and you can type the title in a query box. Oh.
  • how to find the "right drawer menu." Medium claims "If you slide open your right drawer menu, you can change how your story will be presented in reading lists and search results." Problem is I never found the "right drawer menu." I've never even heard of a "drawer menu" as a concept. I have given up finding the "right drawer menu."
Don't think for a minute that I am alone in my perplexity. The FAQ section of Medium, is full of missives from angry, desperate and confused users of the site begging for direction.

I would direct you there but I can't remember how.