Wednesday, January 7, 2015

Web Secret #344: Why you should hire my son

A few months ago, I hired my son Jamie to grow my Twitter @iWebU. (For those of you who don't follow me, my Twitter, like this blog, focuses on technology.) He does social media for a living.

I frequently advise my technically challenged colleagues to hire a pro. Even if you can only afford to do it for 1 month, it can set you on the social media path to success. And you can learn a lot in a very short span of time.

Here was my Twitter strategy pre Jamie: tweet once a day, find inspiration for topics from my blog and stumbleupon.

Here is what my tweets looked like, without Jamie:

12 Lesser-Known Google Projects That Are Absolutely Amazing

Yes, you should learn to code, and here's how to do it.

16 most addictive web sites

25 pics that prove we are living in the future

15 tips to help you network more successfully

Mr. Coffee’s venture into the Internet of Things lets you track the progress of your brew via smartphone

4 of the best blog growth strategies

Here is a condensed summary of the strategy Jamie created for me:

You will tweet a minimum of four times a day. 1 pm, 3 pm, 5 pm, and 6 pm.

Each day you post based on a daily hashtag.

Mondays-#MindfulnessMondays (mindfulness technology etc.)
Tuesdays-#TechTrendTuesdays (tech trends)
Wednesdays-#iWebUWednesdays (tweet your post out and anything else worth while)
Thursdays-#TechTriviaThursdays (one tweet has an article with a trivia question about that article and the next holds the answer. Then two other relevant articles.
Fridays-#FoundItFridays-Different articles for your target audience
Saturdays-#SolarSaturdays (solar powered related)
Sundays-#SavvySundays (usually hi-tech and more complex tweets)

Examples of the tweets Jamie created for me based on the above strategy:

Is the digital economy on your mind? #MindfulMondays #Mindfulness #EconomicTech #Economy

Where does your company rank? #TechTrendTuesdays #FinancialTech #Financials #Tech #Companies

No matter what the program, @lynda has you covered. #iWebUWednesdays #OnlineClasses #Technology #EduTech

Which car company rep dropped the ball at game 7? #TechTriviaThursdays #TechTrivia #CarTech

Are you actually learning everything you read on your computer? #FoundItFridays #Learning #Research #Technology

When it comes to solar powered, where does the money come from? #SolarSaturdays #SolarPowered

Is technology helping you to learn the "four C's?" #SavvySundays #Technology #Creative #Collaboration

In the space of one month, he:

1. increased my number of followers by 50%
2. created multiple tweets that were routinely "mentioned", "favorited" and "retweeted" by influencers for their coolness and importance.

And that, my friends, (as I wrote earlier,) is why you hire a pro.

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