Wednesday, September 2, 2015
Web Secret #378: the persistence of old technology
But then I came across a very interesting article that states "Technology changes far slower than we usually think it does."
This is what it says:
A pretty-good technology that achieves widespread acceptance has a way of sticking around for years, even decades. Just look at how many people still listen to AM radio, buy CDs at concerts, or drive cars with internal combustion engines and four wheels.
Or look at the way telephone technology has evolved over the past century and a half. Yes, we’ve added new features, like cellular data and VoIP calling. But the underlying infrastructure is, in some ways, much the same. Your fancy iPhone still has a touch-pad dialer for connecting you to the telephone network, and that dialer is basically a digital representation of something that has existed since the 1960s.
The persistence of old-but-acceptable technology has some big implications for the future of the Web. After all, the Web is hardly cutting-edge tech. The basic protocol on which the Internet is based is over 40 years old.
So if you’re waiting for a transformative change in how we consume information online, you could be waiting a long time.
Think about what air travel looked like in 1965. Humans had only been flying airplanes for about sixty years, and the U.S. and Soviet Union were rapidly expanding their space travel capabilities. If you plotted a line of human transportation speed from 1750 to 1950, it would form an exponential curve. In the near future — a 1960s futurist might think — we would soon be flying on huge, comfortable supersonic jets. And shortly after that, we’d be riding on incredibly fast rockets, then nuclear rockets, and perhaps enjoying near-light speed interstellar travel by the early 2000s.
But it didn’t turn out that way. Supersonic jets turned out to be way too expensive and way too damaging to the ozone layer. Ordinary, high-capacity jets like the Boeing 747 turned out to be good enough, and economical enough, that they became the de facto standard. The models Boeing created in the 1970s form the backbone of the company’s lines today, with very slight differences and enhancements that are mostly invisible to non-experts. In fact, some of today’s planes are actually slower than their 1970s predecessors: The Boeing 787 is slower than the 707.
We might be at a similar point with Internet technologies today. In the past twenty years, we’ve seen enormous changes in the way people access and create information. The wide dispersion of Internet access has brought the world’s knowledge to every corner of the Earth; the shift to mobile devices has put that knowledge literally into the hands of everyone who can afford a cellphone and a monthly contract. Social networks make it easier than ever to connect with like-minded people around the world, and digital maps are shining a clear light into every corner of the Earth, simplifying navigation and enabling armchair travel to the most interesting, remote locations.
So you might think that the Web is advancing at the same, exponential rate that it has for the past 20 years. You’d be wrong: The Web is advancing only slowly, and in some ways, it’s getting worse.
The mobile Web sucks, the mobile browsers we use today are, in fact, slower and less capable than desktop browsers of five years ago. Our mobile browsers are more like 787s than Concordes.
What we need is to stop thinking of the Web as a platform for transformative, exponential innovation. That kind of innovation is still happening in other spheres — like transportation and health care — but not in the Web. Stop expecting media companies, or encyclopedias, to behave like startups.
Get a few billion more people onto the Web, and see what they come up with.