Every now and then I get a panicked call from a psychotherapist in private practice.
It goes something like this:
"I don't have a website, should I have a website?"
"I'm not on Twitter, should I be on Twitter?"
"I don't have a blog, should I blog?"
You get the idea. So in response, I ask:
1. "Is your practice struggling, just about breaking even, or do you have a waiting list for your services?"
2. "How much longer are you planning to stay in practice?"
Because the bottom line is, if you have a thriving practice and you plan on retiring in a year or so, you don't need a website or any social media. You are probably getting the majority of your referrals from a well established word-of-mouth group of professionals, former patients, friends, and more.
You can stay retro. You don't need to change the way you do business.
I thought about this concept when I read "A Paper Calendar? It's 2011." Seems there is a group of people out there who are hanging on to their Filofaxes and Day Runners instead of using the calendars on their computers or smart phones.
And it all makes perfect sense. We already know that "there is no species of technology that have ever gone globally extinct on this planet." So that means that somewhere, people are playing 8-track tapes, wearing Pulsar LED watches, and watching TVs with rabbit ears.
I myself am a study in contradiction. I surf Google News and I read the New York Times in paper form. I read books downloaded onto my iPad and actual books. I love my laptop, but I also am fanatical about the weird lo-tech Japanese writing instruments I buy from Jetpens.com.
So to all you people out there who have yet to use social media, or build a website for your business, you may be OK.
Just understand why.
Or why not.