On November 19, 2011, I was able to attend the first EVER TedYouth conference courtesy of my teenage son Eric, whose successful application earned him one of the 300 seats in the auditorium. I got a seat because he put me down as a chaperone...
True to TED form - the presenters were amazing. I will feature some of my favorite talks in upcoming blog posts. Here is the first:
Kevin Allocca has my dream job - he watches YouTube videos for a living. Actually he is YouTube's trend manager, analyzing what makes a successful viral video.
In this video, he shared the 3 reasons a video goes viral:
- unexpectedness - this is the lightning in a bottle, something happens in a video that no one would expect. Remember when Susan Boyle walked onto the stage of the X-Factor looking like a bag lady? Then she opened her mouth to sing - over 6 million hits.
- tastemakers - a person who is famous or influential talks, tweets or otherwise communicates about your video.
- communities of participation - a large group of the tastemaker's followers tweets or e-mails the video to their friends and followers.
Watch Kevin as he further dissects viral videos:
Thank you Eric!