Wednesday, January 2, 2013

Web Secret #239: The Google Job Experiment

A great viral campaign costs next to nothing. The idea is everything.

Alec Brownstein is a copywriter who wanted a great job
, at a top New York City ad agency.

How to make that happen?

Alec knew that everyone likes to google themselves. So he made a list of the top creative directors at his target agencies. Then he bought Google ad words for the creative directors' names.

This meant that anytime the directors googled themsleves, his ad appeared at the top of the results page:

Hey John Doe Googling yourself is a lot of fun. Hiring me is fun too.

He created ads for 5 people, got interviews with 4, and was offered a job from 2. He achieved his goal to be hired at a major ad agency.

It cost him $6 to buy the ads.

Think about it.

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