Wednesday, August 7, 2013

Web Secret #270: SEO

Social marketing expert Rick Rochon famously said "Having a website is like having a billboard in the desert."

It was a succinct way of stating that merely having a website does not guarantee visitors. For that, you also need to work on your Search Engine Optimization (SEO).

Search Engine Optimization is actually a simple concept, it describes any method that increases the number of visitors, page views, new visitors a website receives during a pre-defined time period.

Nevertheless, many mental health and EAP professionals are intimidated by SEO and believe that it is best left to the experts.

The only way to measure SEO is to explore the performance of key metrics over time. In the recent past, that meant using a program like Google Analytics, a program that tracks the number of visitors, page views and other stats.

With the smartphone/tablet explosion, there are now a number of apps that do the same work as Google Analytics. This means that you can now check your website's performance while you are standing on line for that all important Starbucks latte.

Website Magazine issue recently published a useful listing of the best apps for "analytics on the go," including gAnalytics, Viralheat and Quicklytics, to name a few.

So now that you know how many visitors you have and how long they stay on your site, how do you work on your SEO? Many mental health professionals timidly wait for their web designer to insert key words into their website's source code. Sure key words can help, but even a tech novice can improve their website's visibility. Think about:
  • Listing your website in your e-mail signature and on your business cards
  • Making sure that your Twitter points to your website, your website points to your Facebook and your Facebook points to your Twitter.
  • Listing your website URL in your bio, in the text of an article you just wrote and on your PowerPoint slides.
  • Sending out an e-mail blast to your contact list announcing your website or promoting a recent upgrade.
  • Commenting on a blogpost that impressed you and inviting the blogger to visit your site.
You don't need IT expertise to work on your SEO.


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