Wednesday, August 14, 2013
Web Secret #271: You need a social media policy
You need a social media policy, even if you don't use social media, because your clients/customers use it.
Let me be even blunter unless you are living off the grid, and alone, you need a social media policy.
What would a straight forward, comprehensive social media policy look like?
Meet Dr. Keely Kolmes, a San Francisco based psychologist in private practice. She treats "Internet, technology and social media visibility issues." She gives a course on "Digital and Social Media Ethics for Psychotherapists,." She has co-authored a paper "Summary of Client-Therapist Encounters on the Web: The Client Experience."
And she has put together an excellent social media policy that is not only relevant to clinicians, but can easily be adapted to fit the needs of other businesses as well. Even better, Dr. Kolmes has been generous about sharing her model policy with other professionals.
Thank you, Dr. Kolmes!