The Grommet," a curated shopping website.
I can hear your virtual yawns.
Pay attention, The Grommet makes the online shopping experience fresh and inspiring. And I think their approach can teach all of us something about marketing ourselves, our clinical practices and our EAPs too.
Grommet's unique marketing approach is to tell a story. They feature a daily innovative product, introduced via a very brief video. The video explains why the product is unique, how/why it was invented, and how it is manufactured.)
Here are three of my favorite Grommets:
Warning: extremely addictive site.
Enter at your own risk.