Wednesday, December 11, 2013

Web Secret #288: The Grommet

Right in time for the holiday season, I am going to tell you about "The Grommet," a curated shopping website.

I can hear your virtual yawns.

Pay attention, The Grommet makes the online shopping experience fresh and inspiring. And I think their approach can teach all of us something about marketing ourselves, our clinical practices and our EAPs too.

Grommet's unique marketing approach is to tell a story. They feature a daily innovative product, introduced via a very brief video. The video explains why the product is unique, how/why it was invented, and how it is manufactured.)

Here are three of my favorite Grommets:


ila Security


Warning: extremely addictive site.

Enter at your own risk.

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