Wednesday, December 18, 2013

Web Secret #289: Google Zeitgeist

The end of the year is a time for reflection. Maybe even a time to consider its Zeitgeist - one of those German words, (coined in 1884,) that embodies an entire concept. It means the general intellectual, moral, and cultural climate of an era.

Until the 21st century, the Zeitgeist of a specific time frame was something gleaned retrospectively, over many years. For example, if you look back on the 20th century, you could argue that "the Zeitgeist of modernism typified and influenced architecture, art, and fashion during much of the 20th century."

In 2001, Google realized that with, (at that time,) more than 150 million queries per day, they had a unique window into what was happening in the world on any given day, as well as a fascinating retrospective on the peaks and valleys of popular culture during the course of a year.

Pulling that data together, Google began to publish their version of the Year-End Zeitgeist and reveal the collective focus of the online mind, highlighting the main events that drew the attention of a global audience. The Year-End Google Zeitgeist provides a glimpse at what captivated the world over the past 12 months, based on the most popular search terms on the world's most popular search engine. All of this information is featured in an under 5 minute video, and also broken down into charts.

In 2012, Google counted 1.2 trillion searches, in 146 different languages. Here is Google Zeigeist version 2012:

You can also look at search trends by country, by event, by film, by people, etcetera, etcetera, etcetera.

What is your guess about the soon to be revealed 2013 Zeitgeist?

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