Wednesday, December 8, 2010

Web Secret #131: LogoTournament

My friend Juliette runs a wonderful not-for-profit organization, Healthy Living, which provides education about healthy eating to some of the poorest and most underserved communities in Washington DC.

Juliette had a website, but no logo.

She had a great slogan "Nourishing. Connecting. Transforming. TM", but little extra money to hire a logo designer.

Hello LogoTournament. Essentially, this website helps you set up an online logo design contact for as little as $250. $250 typically attracts 30-35 entries from very good designers - which you will get within a week!

Getting started takes seconds - enter your organization's name, slogan and a one sentence descriptor. Then you are guided through a brief series of questions that will help your designer better understand what you are looking for. E.g. "What are the Top 3 three things you would like to communicate to your audience through your logo?"

Juliette received an incredible variety of entries from all over the world and chose the winner depicted above.

Negatives? Her winner was located in New Zealand, making telephonic conversation expensive and difficult due to the time difference. The winner did not seem to have much experience with converting the winning logo for web purposes and had to be instructed as to the correct files Healthy Living needed.

Overall? For the money - can't beat it.

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