Web Secret #229: Ubokia.com

So what would it look like if craigslist had a face lift and Botox?

Übokia.com

Übokia's tag line is "Get anything you want on your terms."

Until Übokia, most online marketplaces were “seller-centric” — sellers determine what’s available for sale, then buyers just browse what’s on offer. That approach is becoming less effective as more and more marketplaces pop up, so that “buyers are becoming a scarce commodity” — hence the creation of Übokia, which is all about “empowering the buyer.” (Sellers can post their own listings too, but that’s not the primary model.)

As an example, say you are looking for a green 2008 Jeep Wrangler with less than 20,000 miles, and within 50 miles of your location. Instead of making you search for it, Übokia lets you post what you’re looking for, then wait for the sellers to come to you. Plus, the service is completely free.

You can look for goods or services in 9 different categories:

• Sports
• Instruments
• Vacation Rentals
• Automotive
• Housing
• Electronics
• Furniture
• Collectibles
• Babies and Kids

Übokia's interface is clean, and simple to use.

Check it out.