Wednesday, November 7, 2018

Web Secret 544: Sash Bag

Sometimes a company uses social media and email so brilliantly, I drop to my knees in awe. And I am compelled to share their story so you can learn from it.

I am talking about you, Sash Bag.

Sash Bag started off as a very small company on Kickstarter in 2016. In fact, they were looking for a mere $29,000.

Ultimately, they raised $81,737 from 738 backers. Still pretty much small potatoes.

So how in the world did they raise $1,019,486 from 4,914 backers on Kickstarter just two years later!?

No, they didn't go on Shark Tank.

And yes, they do have a great product. And provide outstanding customer service.

But their success is the result of so much more.

They made inspired use of Facebook and communication to their backers.

As they raised more and more money, they shared their success and offered more and more perks to their crowdfunders. As it appeared that they were going to hit $1,000,000 - they promised to throw a party for everyone who had invested - if they broke the million dollar mark.

They created a sense of community among the users of their product and they were completely transparent and inclusive about the process by which they source and create their bags. For example, they made videos of the factories in India where they source their Ikat fabric.

They shared the joy of their success and their gratitude to the Sash Sisterhood - women (and even a couple of men) - from every walk of life and all over the world.

Oh, and that Million Dollar Sash Bash is taking place February 23rd, 2019.

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