Whether you are designing a web site for your private practice or business or hiring a professional to do it for you, remember YOU are in charge.
A couple of years ago I bought a terrific British magazine then called “Practical Web Design”. A major study quoted in the magazine “F for Victory”, states:
“People look at web sites in an F-shaped pattern….First they read horizontally from left to right, usually at the top of the screen, then they move down a fraction and perform a second, smaller horizontal movement; and finally they scan the left hand side of the page in a vertical movement.”
The implication? …You need to put the important stuff at the very top of each web page (especially your home page).
They also recommend starting all subheadings, paragraphs, and bulleted lists with information-carrying words.
“Practical Web Design” is defunct and been replaced by the equally terrific .net magazine, the world’s best-selling magazine delivering cutting-edge commentary, insightful tutorials, and expert reviews from the web’s leading figures. Even if you are not technologically inclined – this magazine will inspire you, whether you are about to design your first website or plan on redesigning an existing site. You can subscribe by going to http://www.netmag.co.uk/zine/subscribe or pick up an issue at your local gourmet bookstore e.g. Borders, Barnes and Noble, etc.
Warning: with the plunging dollar, the magazine is very expensive – but worth it. Most of the material stays current for years.