Wednesday, May 8, 2013

Web Secret #257: Captology

Ever heard of BJ Fogg?

Yeah, I know. Neither had I.

Dr. Fogg is a psychologist and the first person to study the impact of computers on human behavior. He did that in the 1990s. As a doctoral student.

In 1996, Fogg derived the term captology from an acronym: Computers As Persuasive Technologies = CAPT. He created a new field of research captology - the study of computers as persuasive technologies. This includes the design, research, and analysis of interactive computing products (computers, mobile phones, websites, wireless technologies, mobile applications, video games, etc.) created for the purpose of changing people’s attitudes or behaviors.

Then he started the Stanford Persuasive Technology Lab, which focus on captology research. He created a new model of human behavior change, which guides research and design. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people.

Fogg's work on the intersection of captology and wellness is of particular interest to behavioral health clinicians and EA professionals. He edited Texting 4 Health: A Simple, Powerful Way to Change Lives.

His work inspired the First International Conference on Persuasive Technology for Human Well-Being, held in 2006. In 2011, the World Economic Forum's Wellness Workplace Alliance selected the Fogg Behavior Model as their framework for health behavior change.

To keep people updated on new developments in captology, the Stanford Persuasive Tech Lab sends out an e-mail newsletter every few months. It's free. They just ask you to tell them how you heard about captology.

Tell them I sent you.

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