Wednesday, October 12, 2016

Web Secret 436: E4 Health and other website stories

Sometimes you can find great web design where you least expect it, and terrible web design where you would expect greatness.

Take the Professional Association for Design.

This is not a small potatoes organization - they have 25,000 members.

And they have a tragically terrible website:

It's dated - could have been created in the 90s.

It's busy. You tell me how to sort through that home page to find what you're looking for.

It's ugly. The greatest sin of all, for an organization that should be promoting great design.

On the other hand, I accidentally came across an employee assistance program called E4 Health.

This is state of the art greatness.

Scroll down their homepage, click anywhere...

it's interactive,

it's fun,

it's compelling.

It's a corporate mental health company.

And it's fun.

Study. It.

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