Wednesday, October 25, 2017

Web Secret 490: Self-Archeology

I am fascinated by professionals who have successfully taken an out of the box approach to marketing their therapy, coaching or counseling services.

These geniuses are hard to find and few in number. Since I started this blog in 2008 - I have come across less than a handful of these individuals.

Here is a quick recap:

January 27, 2010 - Web Secret 86: Where The Client Is

February 20, 2013 - Web Secret 246: What's Your Grief

February 27, 2013 - Web Secret 247: A daring adventure

August 21, 2013 - Web Secret 272: Notes from the job search

I have no idea why 2013 was such a banner year for these innovators. And with the passage of time, there have been changes - "Where the Client Is" is defunct - though you can still visit the site and learn from it. "A daring adventure" has been updated and is no longer as great. Steve Paul of "Notes from the Job Search" sadly passed away in February 2017. But the posts I wrote remain relevant.

So after a 4 year dry spell you can only imagine how excited I was to find Self-Archeology.

As always - they grab me with their website titles. Who wants to be in therapy - if you could instead be on "A daring adventure"? Who wants to be coached, if instead you can be in the pursuit of "Self-Archeology"?

Darius Cikanavicius of "Self-Archeology" writes, "Everyone knows themselves at least to some level, but... not many people have a really close relationship with themselves...However, in each of us there is a treasure – our true self ...our buried emotions, dreams, goals, spontaneity, enthusiasm, empathy, happiness, love, and other virtues.

In order for us to find all of those treasures, we have to search, dig, and excavate. After finding them we have to carefully brush, clean and polish them. And then we can delight in the benefit and joy that they provide us, exhibit them to the world, and present them to others as a gift. I've called this process...self-archeology.

I love that! It is such a powerful and positive reframing of the psychotherapeutic process.

There is much to learn from "Self-Archeology" and I urge you to explore every corner of this website, especially if you are about to create your first professional website or launch a marketing campaign for your services.

Much to learn you still have...

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